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Behind the Fall 2019 Design

Behind the Fall 2019 Design

Our Director of Merchandising and Design, Kelley Bruemmer, shares an in-depth look at the inspiration and design decisions that drive our one-of-a-kind collections each and every season.


What was your inspiration for the Fall 2019 Collection?

This season embraces the rich colors and textures of fall by drawing inspiration from the Hygge lifestyle. This is a Scandinavian way of life that celebrates the colder season with colorful coziness, warmth, and simplicity. You'll see hints of Nordic prints, whimsical patchworks, classic fair isles, and elements of Aprés Ski culture woven throughout the line.



Why did you choose to include Focus™ technology in all new styles?

Everyone is exposed to blue light, whether it is from our phone or tablet screens, television, or sunlight. It's our duty to offer our customers the latest technology, and by including Focus™ technology, we are filtering out more than 40% of high-energy visible (HEV) blue light blue light in the 400-450 nanometer range and providing UV400 sunlight protection. The beauty of our technology is that it doesn't change the color of the lens and delivers the same superior Peepers quality.



What are some of the hot new colors this season?

Solid opaque colors are hot this season, and you'll see plenty of opaques in bright pops and soft warm neutrals. Clear continues to be a strong trend, so our designers made sure to develop plenty of crystal clear styles this season, providing an instant taste of Hygge chic. This season, we are also very excited to introduce two new tortoises: navy tortoise and honey tortoise!

We hope you enjoy this collection as much as we enjoyed creating it! Cheers to a folkloric fall full of warmth and happiness!